Here are some tips about how you can improve your interview performance with the media.
- Always prepare beforehand – ask yourself: why you are giving an interview e.g. is it to promote the firm, announce the winning of an award or some other news.
- In order to prepare try using a digital recorder to rehearse and hear how you sound.
- Find out if the journalist has been given a line of questioning to follow e.g. the challenges facing local business, an advertorial etc.
- Always ask beforehand for a copy of the questions and be prepared for the journalist to ask additional questions.
- It is often useful to have a general background talk about the topics you wish to discuss before going on to the interview.
- Look for other published work by the journalist interviewing you, as it will give you a better understanding of what the journalist needs as information.
- Be prepared for the interview to be recorded.
- Keep your responses to the point and concise, avoid jargon where possible.
- Establish the readership market of the publication e.g. Sun readers will be interested in different things from chief financial officers.
- Ensure that you speak clearly, precisely and slow enough for the journalist to take notes.
- Talk in a conversational style, not a lecture style, since you are telling a story.
- Provide some useful insights in your answers.
- Answer the questions you are prepared to answer.
- Appreciate that the journalist’s agenda isn’t necessarily the same as your own.
- Research the publication and its style / tone before you meet him or her.
- Be positive, upbeat and enthusiastic about what you do.
- Do ask for sight of the interview before it is published, to check the facts and prevent any misunderstandings, especially useful when it is a complex topic.
- Do not tell the journalist anything that is commercially secret.
- Do not go into an interview unprepared. Always know your key messages and ensure they are tailored to the publication’s audience.
- Once you have finished answering a question stop speaking. Don’t waffle on.
- Do not forget to speak to the media, it is a useful way to promote your organisation.
- Have details of your website available
- Provide a link to some images of you doing something at work, like discussing plans or receiving an award etc.
- Provide a link to your Linkedin profile.
For further information about my corporate journalism services contact https://www.nicnewmanoxford.com/copy-writing/