Book Review Journalism Marketing

How to market your book – Part 2

For part one see

Nicholas Newman

Part 2 looks at additional tasks you can do to promote sales of your new book.

How to create an audio or video podcast

television interview
television interview

A podcast is an additional method to make your book stand out in this very competitive world.  A podcast can be many things, it could be you reading a section from your book, or even you being interviewed by a friend about your new book.

For tips on being interviewed see

Producing a video or audio podcast

  1. Determine how long it should be, say 3 to 5 mins.
  2. Set out the main points or questions you wish to answer.
  3. Rehearse the timings.
  4. Film your video or record your audio podcast. As for equipment, you can use your mobile phone, computer’s camera, tablet or digital audio recorder.
  5. Upload your podcast to your computer.
  6. Using editing software, you can add special effects and graphics or correct any problems in the podcast.
  7. Ask a friend who has not been involved in the production of your podcast to review it, to see if any further adjustments need to be made.
  8. Determine whether your podcast will be streaming or downloadable, and use a podcast encoder to format it in a manageable file size for online viewing or listening.
  9. Find a host for your  podcast e.g. your website or YouTube. Make sure that the host can accommodate your video’s bandwidth.
  10. If your host does not provide an RSS feed for your podcast, create one yourself.
  11. Lastly, promote your  podcast just as you would your book’s website.

Note: Once completed you can host your podcast on your website or your YouTube channel. If you host it on YouTube, remember to create a link on your website, with your YouTube location.

For editing software see Serif Movie Plus  or Windows Movie Maker

An alternative to this is to arrange to be interviewed about your book and other issues by your community Freeview Channel  .In Oxfordshire, it is That’s Oxfordshire. What is great you can use the YouTube recording on your website.

Creating a press kit

Creating a press kit

A press kit  is a prepackaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

Your press will need to include a variety of things, including:

1) Images of the book cover and author, preferably head shots.

2) Biography, basic information about the author

3) Book details, including the basic information required for a person to buy the publication in a bookstore or internet bookstore. It should also include the following details:

  1. book summary,
  2. reviews,
  3. the full publication title,
  4. your name,
  5. publisher,
  6. date published and ISBN.

4) Leaflets, bookmarks and postcards, should have a picture of the book on one side and some promotional book details on the other side.

5) Images of the book including its cover design,

6) Press releases -for information about creating a press release

For those needing help in putting together a press kit and other marketing tools contact

Who to contact

 Here are a few suggested organisations to contact:

  • At a national level, try the book industries weekly papers the Bookseller and the London Review of Books. In addition magazines like the Spectator and various national papers including the Guardian regularly review books.
  • European broadcasters like the BBC‘s Culture Show and the France 24 Culture Show.
  • At a local level try regional papers like the Oxfordprospect, Oxford Times or Oxfordshire Guardian.
  • Also, approach local broadcasters like the BBC Oxford and Oxford TV, suggest a programme idea linked to your book. One author uses the trick of mentioning her latest book when she has arranged to be interviewed by local and national radio stations.
  • Contact your local book shops e.g Waterstones and Blackwell’s to arrange book signings.
  • Participate in local book festivals like Chipping Norton literary Festival or even the London Book Fair. Throughout the year, there are book festivals taking place across Europe.
  • Offer a free talk about your book to some local organisation that meets regularly, one writer I know attends local book writing workshops and hands out a promotional leaflet about her latest book.
  • Use your contacts to promote your book.

More on book promotion

Many professional authors like Lindsey Davies author of the Falco detective books, often make use of experts like Midas PR to represent their interests with agents, publishers and booksellers.

Talking to journalists

Once you have created and sent your press release, it is worth ringing journalists to check, that they have received your release and read it. In addition, It is a good idea for instance to explain, how relevant the book is to the paper’s readers e.g. authored by a local writer, commemorating some local battle or some link to some new film that is due out soon.

Setting up your web presence

In today’s world setting up a web presence is vital, doing so will help you market yourself as an author. In addition, it will provide you with a useful source of information about your book for potential readers, booksellers and media people, for examples of author websites:

Why you need a website

A website is designed to promote your book. It does this by providing:

  • The latest information about your various publications.
  • Where and when customers can buy your work, host a series of your articles,
  • Keep updates about your current book promotion and tours etc.
  • Host a page that has information about your next book.

As for Social media such as LinkedIn, Twitter and Facebook, they are useful for hooking potential reader’s interest in your work by encouraging them to learn more by visiting your website. Joining LinkedIn is a good way to attract the interest of potential agents, publishers and journalist.

Nevertheless, you will find it is a good idea to join some of the specialised groups on the site involved in book writing and publishing likes Book Authors & Agents.

How to set up your website

Web design process
Web design process

Software – try for the less confident I suggest or Also, you can make use of all the information you have developed for the press kit.

If you find designing a website too much of a challenge I would recommend the services of or

Next chose a web address name, many authors select a web address based on their own name or the title of the book. Here is an example of a popular author’s web site Make sure your website refers to your social media listing and vice a versa.

For part one see

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