Copy writing Corporate Journalism

Website Content Ideas Notes

Nicholas Newman

As a journalist, I am often asked to create content for clients’ websites. Here below are a few rough notes that are worth keeping in mind, when developing your website. Do contact me when you need help in creating a website that works for you and your customers.

Here are some rough points  to consider:

1.Responsive Design

– Don’t know what this is? Well here is your chance to learn. Responsive design is the ability for a website to respond to whatever screen size the person viewing your website is using. For example, if you are using a mobile phone, a responsive website will adjust its current page to fit on a mobile size screen automatically without a mobile application or any other coding. As a result, when you are creating a new website or revising one, make sure it is RESPONSIVE!

Note: Once you have completed your website: test it out on a variety of gadgets e.g. mobile phones, iPad, other types of tablets, PC monitors etc. In order to see how it looks in terms of layout and visual appeal etc.

2. Three Call to Actions

Make it happen change effect impact proactive concept

– Most websites carry a lot of information to convey to customers or inform viewers.  However, what good is information if you have no call to action on the website?  When you build a website, it must be clear within 5 seconds what you want the viewer to do. Is it to fill out a form? Is it to pick up the phone and call you? Is it to just get more information about you? Establish your call to actions and make sure they are on your website and easily accessible. BE EFFECTIVE!

3. Keep things Simple

– Let’s just get to the point. It is best to keep things simple.  The key to an effective website is to keep it as simple as possible, making it easy to navigate, and simple for people to find more information about you. Whether it is an E-commerce website or just an information portal, it is best to keep things simple! Do not put too many pictures, do not put too much text, and do not use too much colour.

Note: However, make sure the lettering is easy to read for someone with less than perfect eyesight.


4. Good Pictures, videos, audio etc.

Inside Royal Dutch Shell Laboratories in Amsterdam

– A website should always use good well-composed pictures, which should include people doing something, like discussing plans, talking on the phone, using a computer etc.  A PICTURE IS WORTH A MILLION WORDS.

For sources of good pictures, icons, vectors, audio and videos try the following sites.


For a commercial photographer to take your images

For a professional video maker

For an audio blogs producer

5. Good Content

Working out the fine details

– Every website should carry good content which is easy to read and comprehend. Do not post pages and pages of text, and use lawyer- type words. You want your content to be distinctive and attract interest.  Not only is content important for your visitors but it is also important for Search Engine Optimisation in which search engines will be able to find you, based on what you are saying in your content. So contact me here for content for your website.

6. For examples of business websites


7. Road testing your website

Testing out a business website on a tablet

Devise at least five key questions that will  test how effective your website is. Then ask a few people to look at your website and see how quickly they can find the following information.

  1. Whom to contact?
  2. How your company can solve a variety of problems?
  3. What is your expertise?
  4. Any feedback from clients?
  5. Any industry awards?
  6. Whom should client approach for various tasks?
  7. Who are the people in your team?
  8. What are their duties and responsibilities?

So contact me when you need help with your business website.

Images by Nicholas Newman, Shell or

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